sameeksha Current Issue : VOL 45 No. 10 March 06 - March 12, 2010    See Full Contents>>
     Article Details
    Lage Raho Munna Bhai: Unravelling Brand ‘Gandhigiri’   (23rd December 2006)
     Arunabha Ghosh , Tapan Babu
          Gandhi, the man, was once the message. In post-liberalisation India, “Gandhigiri” is the message.


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